Amcor has launched AmFiber, a new platform of paper-based packaging products, which it says will be designed to provide a high barrier from oxygen and moisture for dry food products.
The company initially plans to focus on developing and launching a recyclable packaging solution for snack and confectionery customers in Europe. Following this, it plans to gradually extend its new paper-based offerings into a wide variety of applications such as coffee, drink powders, seasoning and soups and, geographically, into the Americas and Asia-Pacific regions.
“Amcor’s long-term experience in paper and carton packaging was the basis for launching the AmFiber platform. Amcor has a proven history of delivering ground-breaking innovation to support our customers’ growth aspirations. This family of differentiated paper-based products builds on Amcor’s extensive track record across multiple materials and applications,” said Amcor CEO, Ron Delia.
“The new AmFiber product range is a great example of leveraging Amcor’s global expertise and innovation to bring new solutions to the ANZ market, adding to our existing local paper-based product portfolio already supporting our customers and end-consumers sustainability needs," said Simon Roy, vice president & general manager, Amcor Australia & New Zealand.
The introduction of the AmFiber platform coincides with the four-year anniversary of Amcor’s 2025 pledge to develop all its packaging to be recyclable or reusable and to increase the use of recycled content.
Amcor has just announced it half year results, with Delia signalling there will be a strong focus on investment ahead.
