• Guido Ceresole and Bikramjeet Attly, Sidel.
    Guido Ceresole and Bikramjeet Attly, Sidel.
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Sidel Group used its first ever AUSPACK exhibition to reach out to customers and show off its versatile product portfolio.

Sidel has equipment running at customer sites in both Australia and New Zealand, and wanted to let them know they could count on the company’s support, Oceania regional manager for sales and marketing Bikramjeet Attly told PKN publisher Lindy Hughson.

“This is our first time at AUSPACK as Sidel Group, though we have been in Australia for the past 30 years,” he said. “AUSPACK is important to local customers so they know what’s available in the world, so we thought we’d come and have a setup here.

“That’s the message we want to tell all customers: yes, we’re here, local, in the same time zone,” he said.

According to Guido Ceresole, sales director for food, home and personal care, the company was proud to show off its EvoDeco labelling system, which was a finalist for the New Products award at the APPMA Awards of Excellence.

“This is a state of the art labeller in terms of modularity and eco-friendliness, because it can be used with many different types of labels for both PET and glass bottles. It’s the most modern machine in its range,” he said. “We have a full portfolio used to increase our customers’ productivity, to enhance line versatility, and to provide complete asset management with our portfolio services.

“Our machines can be tailored to the needs of different industries – for beverage, but also food, home, and personal care, with high speed or low speed, as well as high productivity, high versatility, and low changeover time.”

Attly added that AUSPACK visitors were pleased to see Sidel and its senior management team at the show.

“They were happy to see our leadership here – it shows that we are serious about the market, we listen to them, and we’re here for them,” he said.

Watch the full interview in our video below.

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