With “Generation Z” set to make up more than a quarter of the Australian workforce in just six years, AUSPACK will host a forum to educate packagers on how to attract and make use of young workers.
The NextGen Breakfast Forum, to be held on the morning of Friday 29 March as part of AUSPACK 2019, will perform a vital service for packagers who will soon need to hire from Generation Z, defined as people born between 1995 and 2009, says Mark Dingley, chair of APPMA.
“While the older members of this generation are just in their early 20s now, by 2025 Gen Z will make up 27 per cent of the Australian workforce. It’s vital that we understand how to harness their interests and skills to truly drive Australian manufacturing, and that we understand it now.
“With manufacturing’s fundamental economic conditions improving, having the right skilled workforce in place will be critical to business success. Attracting the next generation into your workforce is the first step. The second is clearly retaining and motivating them, so your business gains maximum value from their unique skills set,” he said.
Speakers at the forum will include host David Willey, founder of Growth Tank, which specialises in understanding Gen Z and millennials; Peter Hammer, MD of Marketing Science Group, who conducts market research on younger generations; Nick Randall, chief marketing officer of self-serve campaign app Tribe; Chau Tran, digital manager of strategic marketing agency Step Change; and Julie Duncan, talent acquisition leader at PwC Australia.
The NextGen Breakfast Forum will be held at the Melbourne Convention and Exhibition Centre, Friday 29 March alongside AUSPACK and as part of Packaging and Processing Week 2019. Spaces are limited. To register, and for more information, please visit https://www.auspack.com.au/young-leaders-forum-breakfast/.
