• James Boubouka, RK Rose + Krieger.
    James Boubouka, RK Rose + Krieger.
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RK Rose + Krieger exhibited a range of connecting and positioning solutions on its stand near the entrance of AUSPACK 2019.

Technologies on display included aluminium extrusions; tubes and clamps; and actuators for both manual and automatic systems – but the main attraction was the automated lifting column, said James Boubouka, product manager.

“It shows our lifting columns acting in a sequence. That’s been good for us – we’ve had people pass through, and when you see something moving, it’s going to attract attention,” he said.

The position near the front doors meant there was plenty of traffic through the stand from guests interested in the entire product range, according to Boubouka.

“The show’s been going well. People have stopped by and given attention to our products, including some new people. We’ve got a great spot, and it’s been good to have people come through, recognise our name and show interest in what we’re selling,” he said.

Adding value and solving problems is key to the company’s operations, said Boubouka.

“We add value for our customers, solve problems, and make life easier. If our customers need to move boxes, or print heads, or a scanner, we’re helping them do that. Manual handling as well – we have lifting tables to make life easier when people are standing at their desks.

“That’s our philosophy: to add value,” he said.

Food & Drink Business

It was a full house at Melbourne’s Arts Centre for the annual Food & Drink Business + PKN LIVE breakfast forum, where guests, speakers and an industry panel shared methods, insights and discussions on what it means to be a brave brand.

Kellogg’s Australia has announced a partnership with B2B marketplace Yume, to help reduce food waste from its manufacturing processes. It is the first Australian manufacturer to do so.

Media reports from Singapore claim its government will introduce health warnings on packaging and ban advertising for sugary drinks across all media platforms, including online and social media.