• Pact Group's rPET bottle for Essano
    Pact Group's rPET bottle for Essano

Pact Group has launched 100% rPET bottles for New Zealand haircare company Mix Limited’s Essano brand.

The new 300ml shampoo and conditioner bottle is made from 100% recycled polyethylene terephthalate (rPET) and is 20% lighter than the previous high-density polyethylene version, enabling Pact to use less material per bottle.

Based on Essano’s current volumes, this equates to approximately 56,000 kilograms of plastic that has been reused and diverted from landfill.

Malcolm Bundey, managing director and CEO of Pact Group says: “We are proud and excited to have designed and manufactured one of the first shampoo bottles of its kind in the New Zealand market.

In partnership with Essano, the release of the new bottles demonstrates Pact Group’s commitment to sustainable packaging design,” Bundey says.

“Sustainability lies at the heart of Pact Group’s vision – to enrich lives everyday through sustainable packaging solutions. We are embracing the drive toward a circular economy for plastics because it helps demonstrate our overarching commitment to sustainable materials management.”

Mix Limited’s CEO, Craig Langley, says: “At Essano, we challenge ourselves to create the most natural, effective products as possible. We also put a lot of thought into our packaging and we’re constantly searching for new, better alternatives to be kind to our planet. Pact Group was critical in helping us realise our goal of re-using recycled plastic rather than using virgin plastic for our haircare bottles. We are delighted to work with them to be first to market in this category.”

The new 100% rPET Shampoo and Conditioner bottles will be available from late September 2018 in Countdown, New World, PAK’n’SAVE and The Warehouse throughout New Zealand and in Woolworths, Chemist Warehouse and Priceline in Australia.

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