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Superpop’s bold brand and pack redesign by The Edison Agency goes beyond shelf impact, introducing GS1 2D barcodes with SmartFacts to unlock digital engagement and product transparency via pack Read more
Packaging design specialist Brandpack has officially opened its new Packaging Design Centre of Excellence in Melbourne. Roland Tellzen spoke to Brandpack’s Peter Allison about how the centre will aid brand owners.
PKN takes a look at three beverage brands, Campari Australia, Nerada Tea and Coopers Brewery, all with roots in the 1800s, and at how their owners have employed design to give them a contemporary and wide appeal without losing site of their heritage.