With pack design, it’s easy to be swept up by the aesthetics – the colours, typography and imagery – but what about what it says? How can it effectively engage consumers? Grace Brown tells us how. Read more
The packaging for Irrewarra Bakery's range of traditional Anzac and oat biscuits has undergone a redesign for the first time since the brand's launch in 2011.
Bega has launched a new look and brand refresh for Simply Nuts peanut butter. The new packaging has just rolled out of the factory in Port Melbourne to land on supermarket shelves nationwide.
Mondelez International has partnered with HP to create an instore activation for its Toblerone packaging in the UK, which will link with a new equity platform it is launching this summer.
Coopers Brewery has enrolled Cowan Australia to update the design of its Vintage Ale packaging to reflect the brewery’s new brand ahead of the seasonal ale’s 2023 release.
BrandOpus and McCormick Foods Australia have collaborated again, this time to refresh the packaging design for the Gourmet Garden range of ‘fresh for four weeks’ herbs and spice blends.
Never Never Distilling Co. is launching its annual Ginache Grenache Gin vintage release in a different way this year, with a graphic design on pack from local artist Kerri Wright.
Packaging is a collector's item: Vegemite is releasing a limited edition commemorative fine silver mini jar replica range, designed to celebrate the 100th birthday of Australia’s iconic spread.
The European Tube Manufacturers Association's Tube of the Year 2023 awards were presented in Amsterdam, with sustainability and recycled content use a strong theme across all categories
Arkadia’s Chai latte range has a fresh new look, with the design created by Davidson Branding, and packaging items across the range supplied by Sonoco, Schur Star Systems, TC Printing and Visy.
Chobani Natural Greek Yogurt packaging has a new look tailored to the Australian market by Our Revolution. The in-mould labels are by MCC Verstraete Australia, and the foil lidding by The Van Dyke Press.
Burdekin Distillery brings the botanicals of North Queensland to Australian shelves with the launch of its range of locally crafted rums, designed by drinks branding specialists Denomination.
Squad Ink has executed the brand and packaging design for Papa Salt gin, developed for actor Margot Robbie and friends. The custom bottle is by Saverglass, stopper by Supercap, and printing by Impresstik.
Popular pre-mixed vodka drinks brand Mishka is celebrating what it says is a whole new era for its range, now coming to market in vibrant, fun and quirky packaging, and in 100% recyclable 330ml slender cans.
Tweak has integrated Aboriginal artist Lani Balzan's designs into the pack architecture for Palmolive's Australian Extracts Dishwashing Liquid range. The rPET bottles are supplied by Wellman Packaging.
Lion, owner of iconic NSW beer brand, Tooheys, has launched a new look for its range, with an overhaul of the brand’s packaging, designed by creative agency Weave.
Two companies that won Australasian Packaging Innovation & Design awards from the 2022 round have been shortlisted as finalists for three special WorldStar 2023 Packaging Awards.