Design

Packaging design agency Percept has been working with Unilever to refresh the design and packaging across its range of Rexona deodorants, which are set to be "launching into the market soon."

Sara Lee and branding agency BrandOpus have teamed up to reveal a new brand strategy, range architecture and packaging design for the Sara Lee core and better-for-you ranges of frozen desserts.

Sydney creative studio Tweak has developed the design for the new Complete range under the Palmolive dishwashing liquid brand, with sleeves printed by FujiSeal Vietnam.

McCormick has partnered with BrandOpus to redesign packaging for its slow cooker and produce partner recipe base ranges.

Mikey Hart, creative director at strategy design brand company Hulsbosch, believes that creating a brand is a compelling challenge. He shares with PKN some pointers on creating a stand-out brand in 2022.

Opal and McDonald’s have teamed up to create vibrant and interactive Happy Meal boxes that showcase box office movie Space Jam: A New Legacy.

Iconic South Australian confectionery brand, Robern Menz rebrands as Menz Confectionery, with a new mission and tagline “Making Life Sweet”, and has future plans to upgrade its packaging.

To celebrate the Lunar New Year, Scotch whisky brand Johnnie Walker has released three new limited-edition designs and packs, created by artist Shan Jiang.

Prometheus Wine Company has launched its two new Prometheus and Expressions wine ranges, presented in different shaped bottles and sporting distinctively coloured labels with striking artwork.

The Hidden Sea has released its 2018 Friends of Friends Christmas-edition wine, with stand-out packaging and label design to herald the holiday season.

The Squad Ink branding agency has added more medals to its collection, scooping four Golds and three Masters awards at this year’s Design & Packaging Masters Awards.

Kellogg’s Australia has started to roll out refreshed packaging, designed by Loop Brands and printed by The Kirk Group, across its breakfast brands in retail stores nationwide.

Fourth Wave Wine Partners is taking its eco wine brand Tread Softly into the spirits sector with two new gins, incorporating the original brand strategy and packaging developed by Denomination.

Tanica, by founders Kate Napier and Jo Ingleton, has launched its inaugural botanical spirits brand featuring classically decorated and designed bottles and packaging, which are fully recyclable.

As the world opens up and the packaging events calendar takes shape, IPACK-IMA has announced it will host the WorldStar 2022 packaging awards during the show to be held in Milan from 3-6 May.

Davidson Branding has developed a name, brand and product packaging for Ferguson Plarre's new range of artisanal flavoured frozen bake-at-home pies.