With Mardi Gras festivities well underway, Absolut Vodka has brought back its Absolut Rainbow bottle and a new love letters campaign to share stories of the LGBTQ+ community and their allies, as part of the event. Read more
Pernod Ricard Winemakers has engaged Labelmakers to deliver 360 degrees of visual splendour with a new shrink sleeve design.
The best of Australia’s design industry has been recognised at the 2019 AGDA Awards, with 15 awards presented in the packaging category, ten of which were for the pack designs of alcoholic beverages.
Aerobal, the international organisation of aluminium aerosol container manufacturers, has announced the winners of its annual awards.
Victorian winery Morris of Rutherglen is celebrating 160 years in business with a new range of wines and a refresh to its label and packaging design.
Halloween is upon us, and Australians are expected to spend around $159 million on chocolate and confectionery products this year as celebration of the holiday continues to grow across the country – which means more packaging as well.
Celebrity chef Manu Feildel has knocked on Boxer & Co’s door to help create the packaging design and brand strategy for his new fresh sauce range.
Denomination has created a brand and packaging identity for new distillery Wildspirit with the launch of its Bloody Merry Gin. The base of the design lies in “bacchanalian humour”.
Sydney-based design and branding agency Boxer & Co has partnered with Brookfarm to create a sub-brand – Bloom – for its organic baby cereal products. The result for the branding and pack design is free-flowing and illustrative with a vibrant, watercolour wash.
Design and branding agency Loop Brands ensures clients receive not only design solutions, but branding solutions. Ed Kirk talks to PKN about the Loop Brands approach.
Craft beer Kosciuszko Pale Ale has added thermochromatic ink to its new cans, which will change colour when the beer is at optimal temperature.
S.Pellegrino is celebrating its 120th anniversary with a limited edition glass bottle. The renowned sparkling mineral water producer has used the same shape glass bottle – Vichy – since its origin in 1899.
Brands are embracing premiumisation as a way to make customers feel valued and special as consumers turn to high-value products.
Australia’s Vetta Pasta has relaunched as Vetta SMART Pasta, with a fresh packaging design, two new ranges, and enhanced protein and fibre in current products.
Crafters Union will release its limited-edition sauvignon blanc bottle and can with the Future Nature label design, following its collaboration campaign with Australian fashion brand Ginger & Smart.
Squad Ink branding studio together with Archie Rose Distilling Co have created an epic two-act gin release with the iconic Sydney Opera House. PKN got a sneak preview of the packaging before its 1 October launch.