Packaging design company Depot Creative was given the task of developing the branding and graphics for a new personal care product called Sven's Island.
The Manuka and Kanuka oil products for hands, feet and lips needed a look that set the brand apart from other natural personal care products on-shelf.
Great Barrier Island is a remote, unspoilt wilderness in the outer Hauraki Gulf and home to both magical Manuka and Kanuka oils.
As the uniqueness of the product is its source, the island, this became the key visual driver for the design solution, according to creative director Angela Spindler.
“Even though the product is of botanical origin, we wanted to show the product's naturalness in a unique way,” she said.
“We reviewed a number of illustrative styles that would give the brand a fresh and quirky appeal while highlighting the clean and green colour associations of New Zealand.
“We worked with New York artist Danielle Laurenti to create wonderfully playful images of nature at its best.
“The typographic styling for the brand mark needed to be playful, befitting the brand's positioning and appeal.”
The design team decided the products would be packaged in tins, referencing how this type of product was packaged historically.
The labels were printed on a pearlescent plastic self adhesive stock in CMYK with a spot gloss UV varnish.
“We printed them digitally, which gave a great result for the watercolour illustrations,” Spindler said.
“The continuous tone meant even the most delicate of colour was reproduced.”
Angela Spindler worked with Depot Creative illustrator Danielle Laurenti on the project.
The project won a bronze award at the A’Design Awards 2016.
