Australian alkaline water brand Alka Power has revamped its look with its latest, bespoke bottle design.
Available in 600ml and 1.5L sizes, the new packaging features a smooth, cylindrical bottle with a larger mouthpiece “for consumption on the go”, as well as a unique PMS colour cap to reflect the brand.
Alka Power director Steve Pettaras said the new look would help consumers understand the introduction of alkaline water to the market.
“We wanted to create an educational platform for alkaline water as it is still very new to consumers,” he said.
“Most bottled waters in the market mainly focus and emphasise blue, [so we included] a colour swish to represent the pH chart of alkalinity.”
Alka Power worked with Pegasus Print Group to print its labels, while blow-moulding bottles on site from internationally sourced pre-forms in order to reduce its carbon footprint.
Alka Power water will also feature a limited edition pink design for its 600ml and 1.5L bottles in support of National Breast Cancer Awareness Month in October, with 10 cents from every purchase donated to the National Breast Cancer Foundation.