After his keynote presentation at the Print21+PKN LIVE New Frontiers in Packaging Print forum, we spoke to Mikey Hart from Hulsbosch about the paradigm shift around sustainability.
In his presentation, focused on how brands are shaping a sustainable future, Hart defined sustainability as living within the resources of our planet without damaging our environment now or in the future.
“Brands have a vital role and an enormous influence to ensure a sustainable future,” he said.
He covered examples of companies making positive strides in the profit in purpose space, noting that “every day, consumer brands are doing well by doing good".
He cited the example of Unilever, whose sustainable living brands are growing 69% faster than rest of its business.
“Brands that talk the talk aren’t enough any more,” he said. "It's vital for brands to act and demonstrate commitment to making a difference."
"Over 90% of millennials will switch brands to one that has a cause," he said.
Look out for our full coverage of Mikey Hart's presentation in the next print issue of PKN Packaging News.