After his keynote presentation at the Print21+PKN LIVE New Frontiers in Packaging Print forum, we spoke to Mikey Hart from Hulsbosch about the paradigm shift around sustainability.

In his presentation, focused on how brands are shaping a sustainable future, Hart defined sustainability as living within the resources of our planet without damaging our environment now or in the future.

“Brands have a vital role and an enormous influence to ensure a sustainable future,” he said.

He covered examples of companies making positive strides in the profit in purpose space, noting that “every day, consumer brands are doing well by doing good".

He cited the example of Unilever, whose sustainable living brands are growing 69% faster than rest of its business.

“Brands that talk the talk aren’t enough any more,” he said. "It's vital for brands to act and demonstrate commitment to making a difference."

"Over 90% of millennials will switch brands to one that has a cause," he said.

Look out for our full coverage of Mikey Hart's presentation in the next print issue of PKN Packaging News.


Food & Drink Business

Michael Perich has been announced as the interim CEO for Freedom Foods Group, as investigations continue into how the company amassed more than $60 million in inventory write-downs.

The 2021 Halliday Wine Companion Awards celebrated the best of Australia’s wine industry, with Barossa Valley’s Henschke taking out Winery of the Year, and Hunter Valley's 2018 Brokenwood Graveyard Vineyard Shiraz awarded Wine of the Year.

Asahi Beverages will combine its two alcohol businesses – Carlton & United Breweries and Asahi Premium Beverages – and operate as Carlton & United Breweries.