UPM Raflatac, supplier of innovative and sustainable labelling materials, has unveiled its new global digital label material swatchbook for wine, spirits and beverages, which aims to solve bottlenecks for designers.
The new tool allows designers to bring the designs to life, by downloading high-definition images, and using the selected label material in their preferred design software.
“The Digital Swatchbook was created with designers in mind. There are plenty of label materials available for wine, spirits and beverage, but the challenge is to find the right match to the packaging, and to find it easy and fast,” said Stefano Pistoni, senior manager business development for wine, spirits and beverage at UPM Raflatac.
“As we now live in a world with less face-to-face meetings, it is essential to have an efficient, user-friendly and innovative digital tool that can change the landscape of label and packaging design.”
According to Matteo Zantedeschi, art director at Advision, the UPM Raflatac Digital Swatchbook is a new tool to support the company’s creative and design workflow.
“We have already tried the high-resolution textures download, and in just a few minutes, we created mock-ups and realistic renderings,” said Zantedeschi.
“This new tool has two strengths – it simplifies our work, and helps us to convey our idea of the final result to clients in a realistic way.”
The Digital Swatchbook allows users to search by visual appearance of face material, or by features and functionalities of the material.
As a global tool, the Swatchbook is segmented by region to provide a customised user experience.
