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The company behind Kettle chips asked Tweak Design to come up with a premium look for its new range of popcorn.

Offering a range of toppings, the popcorn launch leverages the "handcrafted" look Kettle is known for.

Manufactured by Snack Brands, Kettle Popcorn offers Australian corn kernels popped "the Kettle way", according to the company, with flavours of Sea Salt, Salted Caramel, and Honey & Butter.

Tweak used bold ingredient imagery, playful typography and hand drawn elements, giving the design shelf standout and appetite appeal.

The design blends rustic and hand-drawn elements with bold ingredient imagery that engages consumers.

Unlike the Kettle potato chip range, the typography features the script style more prominently to reflect the sweeter flavours and lighter personality of popcorn.

Food & Drink Business

Winemaking technology company, Bucher Vaslin, has launched its Pacific operation, to provide local resources to the Australian and New Zealand markets. The new entity will be led by industry expert, Paul Baggio, bringing decades of experience and a deep understanding of local winemaking needs.

Bega Group has allegedly joined forces with global dairy giant FrieslandCampina in its bid to acquire Fonterra Co-operative Group’s Mainland business. There are two other players in the ring for Mainland – Japanese food company Meiji Holdings Co and French dairy giant Lactalis.

Personalised food, sustainability, alternative protein sources, and the growing influence of private labels are major themes for the food and beverage sector. A recent webinar hosted by Anuga and its knowledge partner, Innova Market Insights, identified key trends currently at play and emerging.