Close×

The company behind Kettle chips asked Tweak Design to come up with a premium look for its new range of popcorn.

Offering a range of toppings, the popcorn launch leverages the "handcrafted" look Kettle is known for.

Manufactured by Snack Brands, Kettle Popcorn offers Australian corn kernels popped "the Kettle way", according to the company, with flavours of Sea Salt, Salted Caramel, and Honey & Butter.

Tweak used bold ingredient imagery, playful typography and hand drawn elements, giving the design shelf standout and appetite appeal.

The design blends rustic and hand-drawn elements with bold ingredient imagery that engages consumers.

Unlike the Kettle potato chip range, the typography features the script style more prominently to reflect the sweeter flavours and lighter personality of popcorn.

Food & Drink Business

Our July issue is out, packed with news, trends and stories on ready meals, health & functional foods, materials handling and food packaging. Get the freshest news in the industry!

The second year of an industry development program aimed at driving sector investment and job growth has launched in Queensland. Future Food's goal is to help food businesses to scale up.

Anheuser-Busch InBev will not proceed with its planned listing of its Asia Pacific unit on the Hong Kong Stock Exchange, citing several factors including "prevailing market conditions".