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Tetra Pak is offering a new range of packaging material effects to help food and beverage producers achieve shelf stand-out.

The new suite, called Tetra Pak Artistry, includes effects which can help brands attract shoppers' attention without changing the packaging format or investing in new equipment.

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The new effects and expressions include Tetra Pak Reflect, which offers a holographic effects option; Tetra Pak Metallized, which creates a metallic effect; and Tetra Pak Craft, which gives the package the natural look of bare paperboard with wood fibres.

More offerings in the pipeline include Tetra Pak Sculpt, an embossed surface texture.

The new range of effects will be available for most Tetra Pak package formats globally.

Food & Drink Business

As the Australian functional beverage market continues to grow, emerging companies are still finding places to slot in. Alcohol recovery drink, Dodge, hit stores in mid-2022, and has taken off across the Asia-Pacific region with its science-backed formula and striking branding. Food & Drink Business spoke with co-founder, Braeden Leahy, about the product and plans for the future.

The former deputy chief of staff to the federal communications minister, Amanda Watson, has been appointed CEO of the Brewers Association of Australia (BAA).  Watson starts in the role on 14 July and replaces John Preston, who had been in the role for five years.

The Victorian government has invested $160,000 to support the sustainability and profitability of the state’s wine industry, matched by $240,000 from Wine Australia. The funds will help Wine Victoria to provide the wine industry with the knowledge, tools and resources needed to improve practices and outcomes.