• Business director Meghan Read has been appointed to lead Denomination's US team.
    Business director Meghan Read has been appointed to lead Denomination's US team.

Sydney-based design agency Denomination has expanded into the US with a new office and new business director.

Based in San Fransico, near the Napa Valley wine region, the US office will be led by newly appointed business director Meghan Read.

Since establishing Denomination in 2002 in Australia, co-founders Rowena Curlewis and Margaret Nolan went on to open a studio in London in 2014.

They have gained recognition for their work with industry awards in the UK and Australia.

Together they have worked on the brands Yellow Tail, Le Chat Noir from France, Penfolds from Australia and Araldica from Italy, plus Chapel Down and Smeaton’s Bristol Method Dry Gin in the UK.

CEO Rowena Curlewis said there was an opportunity to provide the US market with a different approach from a drinks specialist with global experience in designing both boutique and large-scale brands.

“We’re bringing a consultancy that looks at the market with fresh eyes, lateral thinking and with a firm eye on ensuring brands are both distinctive and appealing,” she said.

In her new role, Read will act as the primary liaison between Denomination’s US-based clients and the agency’s teams in Sydney and London.

Food & Drink Business

The meat-free Beyond Sausage is following in the footsteps of its burger counterpart with an Australian launch.

Bakery brand Mrs Mac’s is eyeing new large venue partnerships after a successful year at Perth's Optus Stadium.

Lion is launching Hahn Ultra Crisp, a new full-strength gluten-free lager brewed entirely from rice in response to the changing needs of beer drinkers.