Sunny Queen Farms has refreshed its packaging and logo for its free-range eggs range, working with creative agency Nous to reinforce its position as the "feel good egg".
The new pack features a new tray and additional callouts on front of pack, including “high in protein” and “1500 hens per hectare” for consumers to connect with Sunny Queen’s commitment to hen welfare, as well as the nutritional benefits of eggs.
"The new design brings these elements front and centre for our consumers and coupled with our famous smiley eggs and bright happy packs, it provides a great reminder of how Sunny Queen Farms Free Range eggs can make us feel good, inside and out,” Sunny Queen general manager of marketing and innovation Isabelle Dench said.
“Sunny Queen Farms has been producing Australia’s smiley faced eggs for over 80 years and the concept of making Aussies feel good is so important to our purpose. We wanted to reinforce our position in market as the feel good egg by bringing to life the key elements that captures what ‘feel good’ means.”
The new packaging is also coupled with a national campaign across Sunny Queen’s social media platforms, paid TV and digital out-of-home channels.
The newly packed Sunny Queen Free Range eggs are now available in supermarkets and retailers nationwide.