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Sydney-based design agency Our Revolution has again teamed up with SumoSalad for its latest ready meal product, SumoWell SmartPlate.

Following the launch of SumoWell in January, SumoSalad created SmartPlate as an extension of the range to satisfy consumer demand for efficient meal-time solutions as well as delivering nutritionally balanced food.

The design features a mix of hand drawn images and typography, along with hero, photographic imagery of the product inside across its four variants.

“As we helped SumoWell extend their portfolio into new retail categories, it was important to retain the integrity of the brand purpose and ensure this was brought to life visually through a unifying brand idea,” said Our Revolution creative director Jen Doran.

“It was also important to pragmatically educate consumers on what the ‘SmartPlate’ is and how this is a benefit to their lifestyle and diet. Utilising the packaging design to achieve this was crucial.”

The SumoWell SmartPlate range is available in four flavours – Organic Veg Fritters, Healthier Butterless Chicken Curry, Slow Cooked Grass Fed Beef, and Pesto Chicken – and can be found in IGAs around the country.

Food & Drink Business

As the Australian functional beverage market continues to grow, emerging companies are still finding places to slot in. Alcohol recovery drink, Dodge, hit stores in mid-2022, and has taken off across the Asia-Pacific region with its science-backed formula and striking branding. Food & Drink Business spoke with co-founder, Braeden Leahy, about the product and plans for the future.

The former deputy chief of staff to the federal communications minister, Amanda Watson, has been appointed CEO of the Brewers Association of Australia (BAA).  Watson starts in the role on 14 July and replaces John Preston, who had been in the role for five years.

The Victorian government has invested $160,000 to support the sustainability and profitability of the state’s wine industry, matched by $240,000 from Wine Australia. The funds will help Wine Victoria to provide the wine industry with the knowledge, tools and resources needed to improve practices and outcomes.