SodaStream has released a limited edition ‘She’ reusable bottle in celebration of this year’s International Women’s Day, launching an Instagram competition to win one of the thousand bottles.
As part of an international campaign, SodaStream is encouraging users to share stories of women who have “inspired them by making positive changes in their world", and to tag their heroes on Instagram to "create a chain of powerful women”.
The 'She' bottles were designed by SodaStream's in-house design team and are packaged in a deep blue pyramid-shaped box featuring bold peach text on its exterior and open to an all-text design, highlighting stories of women’s achievements and the campaign's hero message of ‘She Changed the World’.
"We wanted this campaign to be about celebrating inspirational women, and not about a commercial intent," said SodaStream chief people officer Galit Zucker.
"On the outside, the packaging is simple and bold with only one statement, SHE. The packaging blooms like the petals of a flower, and in the centre, our SHE celebration bottle is revealed… a gift for that special SHE who inspires us. Short sentences describing instrumental women in history, inside, is a great talking point for women over a cup of coffee or a glass of celebratory bubbly."
The bottle itself continues the theme of a text-only design, with 'She' at the front of the bottle and the back including the message 'She changed the world. Now it's her turn.'
"SodaStream takes pride in empowering women from all backgrounds and employs women from many different communities to give them equal opportunities to build a career while respecting their religious norms," said Zucker.
The SodaStream Instagram competition asks users to share their story by using the hashtags #she and #sodastream.