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Personal care brand Palmolive has launched its new Men’s Charcoal Soap with a sleek, black design created by Sydney-based design agency, Tweak.

As a trending ingredient in the personal care category known to draw out impurities and eliminate odours, charcoal heroes the design on the front of the pack against the solid, black background.

The simplicity and clarity of the packaging reinforces the product as one with ‘nothing to hide’, while conveying a sense of modernity, masculinity and confidence for its target audience.

Tweak managing director Brent Hulbert said the use of solid black coverage, strong typography and minimalist composition communicated the design’s confidence and purpose, as well as helping the product stand out on shelf.

“Solid black signifies masculinity and quality as does the simple/bold typography,” said Hulbert.

“The minimalist design doesn’t try too hard and has an air of confidence and communicates the product purpose through clear wording and iconography.”

“This is also an unexpected design aesthetic for Palmolive soap, which adds intrigue. The use of the word ‘charcoal’ in large, uppercase, high contrast text will pop on shelf and communicate the product's main selling proposition," he said.

A spot foil finish on the printed packaging is an additional element, designed to catch both the light and the consumer’s eye, and conveying premium product attributes.

The Palmolive Men’s Charcoal Soap is now available in leading retailers around the country.

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