Australian wine brand The Hidden Sea has released a 6-pack Christmas-edition, co-branded bottle of its 2018 Friends of Friends wine, with bottles from Saverglass, and labels Illustrated by Gary Taxali, designed by branding and packaging design agency Co Partnership and printed by Multi-Color Corporation (MCC).
The Premium Bordeaux ICON sleek black bottle, wine capsule and wax-dipped hand selected premium grade natural cork denote the understated luxury of the Friends of Friends wine, with each bottle number stamped on the front to add a distinctive limited-editorial touch.
Gary Taxali, who is known for his iconic retro style pop art and illustrations and is recognised as one of the top 100 illustrators in the world by book publisher Taschen, was commissioned to create the artwork for the Friends of Friends labels while Co Partnership designed them, keeping to the 'distinctive and memorable' brief.
In printing the wine labels, the experienced team of label engineers at MCC took a consultative approach and worked closely with The Hidden Sea from inception to finished product.
The Premium Bordeaux ICON bottle was produced and supplied by Saverglass, while the wine was bottled by Vinpac International Barossa Valley which operates in three facilities in the iconic Barossa and McLaren Vale wine regions of South Australia.
The six pack offer, valued at $150.00 is made up of the Friends of Friends, GSM Pinot Noir,Rosé, Sauvignon Blanc and Pinot Grigio wine blends.
Every purchase of the premium shiraz cabernet blend 6-pack qualifies to win a 6L bottle of Friends of Friends that will make the winner the toast of the town at their Christmas event! (Winner announced 15 December).
As is standard practice for The Hidden Sea, every sale of its six-pack contributes towards the ReSea Project to remove and recycle 60 single-use plastic bottles from the world’s oceans. Since July 2020, the brand has removed over 7.5 million plastic bottles from the ocean, bringing them closer to their ambitious goal of removing 1 billion plastic bottles by 2030.