Brand development specialist SGK, a division of Matthews International Corporation, is expanding its Australian brand development group with three key appointments.
Joining the team will be Marcel Wijnen – creative director, Drew Ridley – executive director, and Sarah Bevis – director of client innovation and growth.
SGK describes itself as "an accelerant of brand performance", serving the packaging market as well as others.
SGK managing director Simon Macdonald says the appointments are part of his goal to make the Australian a market leader by generating passionate, entrepreneurial, and collaborative talent.
Wijnen has more than 20 years of brand and design experience under his belt; Ridley has over three decades of experience specialising in FMCG branding; and Bevis has 12 years of local and international experience with a passion for understanding consumer behaviour.
