South Australia design studio Black Squid and printer MCC in Victoria have produced a stand-out design and finish on a limited edition craft beer label for Pikes Beer Co.

PKN spoke to Black Squid creative director Derek Butler, who explained that this design was for a small batch, limited release beer label for festivals and cellar doors.

"The client brief was for a label that was visually and texturally premium, it needed to stand out in the Australian craft beer market, and have a strikingly different apperance from the current Pikes labels," Butler said.

Black Squid took inspiration from the freshwater Pike and its two-toned scales. The Pikes Limited Release Beer label was designed to give an overall refined contemporary feel, with a simple minimalist look to break the mould of the typical craft beer, according to Butler.

"We used colours associated with the beer varietal to create an elegant and sophisticated colour palette. The label's pattern mimics a textural raised fish scale feel while highlighting one gold scale to symbolise its rarity.

The single gold scale is foil printed while the other scales are raised with a high build gloss varnish, the label is printed on silver metallised stock, with all over colour and all over matt varnish, so the words LIMITED RELEASE appear as pink metallic colour.



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