SGK’s Deane Shillito explains why a smarter approach to workflow design is needed in growing global markets.
Close to 85 per cent of the world’s population – or six billion people – are now living in regions with emerging and developing economies, and they are growing in influence.
As multinational companies continue to expand in these markets, they need to work from a solid foundation to protect their investments.
But how do you implement and maintain a complex brand ecosystem going forward?
To date, workflow solutions haven’t been entirely successful in emerging markets for one simple reason: An established solution that works in a market such as the US, Europe, or Australia doesn’t necessarily work in new markets.
And getting package graphics right in emerging markets isn’t just a technical challenge – it’s a cultural challenge.
