The PIDA Accessible & Inclusive Packaging Design Special Award is designed to recognise packaging that is accessible, intuitive, easy-to-open and innovative. Accessible Packaging Design needs to include measuring techniques, understanding injuries caused by packaging and consumer satisfaction levels with packaging accessibility.
And the winners are...
The Silver Award went to EzyLug + Coconut Oil by Melrose and Caps & Closures.
Deli Cuts by Don Smallgoods won the Gold award.
About the Gold winner:
Don Smallgoods has brought a new innovative and intuitive flow wrapped (envelope pack) with reseal functionality to Australia.
The secondary seal and reseal functionality is secured on the reverse of the pack with a resealable label with clear instructions on how to open and close the pack for optimal freshness, and removing the need to decant product into sealed containers or using secondary plastic for wrapping in the moisture and flavour.
When designing the pack and adhesive label there was consideration for the area to grip to open. Optimal grip area has been considered and the pack is easy to grip, control and manoeuvre between hands. The textured finish on the film provides friction for grip and opening. The opening does not require excess number of actions to open; does not cause pain or discomfort; and there are no sharp edges or awkward hand movements required. No tools are required to open the pack.
The pack has been designed to make it obvious where and how to open the pack. The aqua blue sash across the top of the pack with a picture of the back of pack aims to direct consumers to turn over for opening. Once turned over, the label has a four-step process with legible and easy to understand opening instructions with images for opening and resealing the product.
The colours and print have been used for high contrast. Font is large and images support the directions to assist the consumer. The expiry on the back of pack is black against a transparent film for visibility.
This innovative packaging solution delivers on providing consumers with a convenient easy open/easy close pack that is compact, provides product visibility, minimises the mess of liquid in the pack, is sustainable, but does not compromise food quality and freshness.
The reseal functionality preserves food freshness, sealing in moisture and flavour, thus reducing wastage due to dry, spoiled product. The packaging enables consumers to retain product in its original packaging for fridge storage, thus product information such as use-by dates are visible to consumers. It also prevents wasteful double packaging through use of cling wrap and therefore reduces packaging disposal and, of course, minimises food waste in the household through its design features.
