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Sydney-based design company Percept was asked to bring the packaging for a range of alcohol-removed beverages into the modern age.

Edenvale Beverages was founded in 2006, and owners felt the time was right for a new label which reflected the quality of its alcohol-removed Australian drinks.

Percept positioned the new design to work effectively in both the liquor category and grocery, and appeal to a wide-ranging audience.

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The design team created an engaging custom brand icon inspired by a ‘Garden of Eden’ theme, using imagery of grapes, leaves, and the land, to portray the story of Edenvale.

Specialty finishes and metallics were used on a custom icon to bring sophistication, separating Edenvale from its competitors.

Each varietal’s wine label design features a colour strip as a product differentiator, shifted to a more muted palette to enhance the elegant, refined look.

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The new design was also rolled out to shipper cartons, which display the custom icon and SKU colour indicators for easy reference at a glance.

Percept has helped Edenvale to compete with wine brands while effectively telling the brand story.

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