• New flavoured toothpaste packaging
    New flavoured toothpaste packaging
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White Glo has launched a new range of flavoured toothpaste with updated packaging designs by Boxer & Co.

According to Boxer & Co., the fresh packaging incorporates vibrant colours and dynamic illustrations that reflect the flavour of the product, aimed at capturing attention and engaging a younger audience.

The packaging design reflects the flavour of toothpaste.
The packaging design reflects the flavour of toothpaste.

The redesign retains key brand elements such as the White Glo logo and fonts while introducing a lively visual style intended to enhance product stand-out on shelves. The new packaging is currently available at Priceline and Woolworths.

Jeffrey Wong, White Glo company director, commented, "We are very pleased to have partnered with Boxer & Co on a major branding and positioning project for White Glo.”

Boxer & Co., a strategic brand and packaging design consultancy based in Sydney, Australia, handled the redesign, with the packaging printed offshore.

White Glo, a brand in the teeth whitening market, has updated its visual identity to reflect a shift from clinical product to lifestyle choice, maintaining its relevance in an evolving market.

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