Close×

Branding and packaging design agency Our Revolution was asked to create a brand identity for the new saline solution Breethe.

The preservative-free, non-medicated product is designed to help consumers breathe better via a fine-mist saline.

With the goal of capturing consumer attention and eliminating decision fatigue, Our Revolution was tasked with developing Breethe’s brand identity and packaging design.

Our Revolution creative director Jen Doran said the current category landscape for a product like Breethe is functional and pragmatic.

“We wanted to illustrate the literal relief you experience when using Breethe,” she said.

“As consumers, we seek products that will help us feel better, and from first impressions we needed to reassure end-users that a product like this is just that, with a design that is striking yet easy to understand at a glance.”

Breethe’s new range includes both sparkling and still saline.

Food & Drink Business

Today's crisis highlights the need for brands to adopt innovative thinking and identify news ways to use technology to continue the conversation with their customers.

Market connectivity through ecommerce is more urgent than ever before, Food Innovation Australia Limited (FIAL) says. It has refreshed its Australian Food Catalogue (AFC) to boost its trade credentials.

Thomas Foods International has acquired a 50 per cent stake in meat processing company Frew International. In an unrelated sale, the company has agreed to sell its fresh potato business to Mitolo Family Farms.