Close×

Branding and packaging design agency Our Revolution was asked to create a brand identity for the new saline solution Breethe.

The preservative-free, non-medicated product is designed to help consumers breathe better via a fine-mist saline.

With the goal of capturing consumer attention and eliminating decision fatigue, Our Revolution was tasked with developing Breethe’s brand identity and packaging design.

Our Revolution creative director Jen Doran said the current category landscape for a product like Breethe is functional and pragmatic.

“We wanted to illustrate the literal relief you experience when using Breethe,” she said.

“As consumers, we seek products that will help us feel better, and from first impressions we needed to reassure end-users that a product like this is just that, with a design that is striking yet easy to understand at a glance.”

Breethe’s new range includes both sparkling and still saline.

Food & Drink Business

Meat & Livestock Australia has opened applications for its next round of the ambassadors for its Red Meat Industry program. The project is designed for producers and support role workers.

Rabobank has appointed Stefan Vogel as the general manager of RaboResearch, the Australian and New Zealand arm of its global food and agribusiness research division.

Preparations for the southern hemisphere’s leading processing and packaging trade event AUSPACK are well underway, with the expo being held in Melbourne from 17-20 May.