Vermouth producer Regal Rogue has collaborated with Squad Ink for a packaging refresh, giving the brand a contemporary and adventurous feel while maintaining its European prestige.
A new proprietary bottle was introduced to shift Regal Rogue away from a fortified wine style to a vintage spirit bottle with an apothecary-style flange. It has a chiselled shoulder with the word “Merriment” embossed out of the glass, which stems from the brand ethos to “Charge your glass and celebrate the spirited adventurer in us all”.
The glass bottle is supplied by Unique Pak and the stopper by Supercap, while the label was printed by Peacock Brothers on an HP Indigo.
Squad Ink creative director Matthew Squadrito said the team was proud of the redesign and taking on the task to create a confident brand worthy of shaking up the stagnant vermouth category with its “unorthodox blend of native Australian aromatics and its adventurous spirit”.
“This intriguing character brand is centred around a charismatic knight (The Rogue) who roams the world with his cross-eyed owl companion in search of new discoveries. The knight’s courageous stance offers a bold and commanding presence on the pack that draws you in for a closer look,” Squadrito said.
The bottle also features a custom stopper with an embossed logo and a matt gold top, while its front label has a gold foil and dimensional emboss finish.
“The stopper carries prestige and is a pinnacle feature of the package to elevate the premium-ness of Regal Rogue. It features a detailed side knurling and embossed brand seal,” Squadrito said.
“The nominated label stock ‘Bagasse’ aligns with Regal Rogue’s sustainable and natural position, made from waste sugarcane fibre that is certified compostable, tree-free, and has a recycle-compatible adhesive.
“Sugarcane paper is more eco-friendly to produce than wood-pulp paper. It also bio-degrades faster and returns nutrients to the soil.”
The new Regal Rogue packaging design is now rolling out across the range.
