• Pie Society's Meaty Vegan range
    Pie Society's Meaty Vegan range

Davidson Branding has developed a name, brand and product packaging for Ferguson Plarre's new range of richly flavoured frozen bake-at-home pies.

Inspired by foodie culture, the packaging design of the new plant-based and meat ‘Pie Society’ branded pie range features bold, diagonal stripes overlaid onto kraft paper reflecting the artisan, crafted nature of the pie – a nod to Ferguson Plarre’s iconic red and white bakeries.

Printing and converting of the Pie Society packs was done by Opal Specialty Packaging.

Davidson, in collaboration with the Ferguson Plarre team, created the range name Pie Society, which reflects the crafted product and aims to invoke an inclusive, welcoming feeling. It is inspired by sign-written typography of the 1920s, and is a tribute to Ferguson Plarre’s baking expertise and heritage. The range name sits in a black ribbon on the packaging, depicting a seal of quality.

Pie Society's Artisanal range
Pie Society's Artisanal range

“This is one of my favourite branding projects. It was a rare opportunity to help build a brand from the ground up, shake up what is a relatively boring and dated category and take a healthy, wholesome and amazing tasting product to market," said Grant Davidson, owner, Davidson Branding.

The design celebrates the much-loved Aussie staple and highlights the premium qualities of the 10 new artisanal flavoured bake-at-home range, with flaky textures and sensuous aromas – including a novel range of 'meaty vegan’ pies.

Pie Society by Plarre Foods has three sub-ranges: ‘The Artisanal Range’, made up of crafted hand pies crammed with creative fillings; ‘The Heritage Range’, which includes classic rich fillings packed with flavour; and ‘The Meaty Vegan Range’, comprised of meat-free pies that contain fresh vegetables and don't compromise on the brand’s classic meat pies.

Pie Society's Heritage range
Pie Society's Heritage range

Ferguson Plarre Bakehouses is a fourth-generation family-run and operated bakery business, which has a long and proud history dating back to the 1800s.

The new Pie Society range is available at selected Woolworths and IGA stores.

Images courtesy of https://davidsonbranding.com.au


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