Early life nutrition brand Danone Nutricia has teamed up with Sydney-based design agency Saltmine for the redesign of one of its leading brands, the Karicare Toddler range.
The new look features a more neutral and natural design, with Saltmine creating a bespoke watercolour illustration of rolling hills and cows, as well as a new, hand-drawn iteration of the Karicare Toddler logo.
Nutricia marketing manager Peter Napper said the new visual identity is sure to resonate with new and current customers of Karicare Toddler.
“The new visual identity Saltmine has created is distinctive, compelling and really brings to life the simplicity and realness of our Karicare Toddler range,” said Napper.
“Saltmine understood all of our challenges and have been a great creative partner throughout the whole process.”
Saltmine chief curation officer Sara Salter said it was important the new design was powerful and distinctive for the brand across multiple touch points.
“I’m so pleased that the Karicare Toddler marketing team trusted us with a complete transformation of the Karicare Toddler brand,” she said.
“It’s a rare opportunity to be able to transform a brand so dramatically.”
The new look Karicare Toddler range is now available in cows’ and goats’ milk variants across grocery stores in Australia and New Zealand.