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A Singaporean company has carried out a nanotechnology project that turns packaging into a 3D experience.

Developed and backed by the Singapore Government, EyeFly 3D uses nanotechnology to provide glasses-free 3D for mobile devices.

According to the company, it could change the way consumers engage with interactive content and media on-the-go.

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Melbourne-based design company Disegno was involved in the naming, brand creation, packaging, and communications campaign rolled out by the startup.

Its challenge started with creating a name to capture the experience of mobile 3D, which would appeal to a young, techno-savvy audience," a Disegno spokesperson said. 

"Featuring millions of printed nano lenses to separate colours into each eye, the product’s resemblance to the humble fly became clear and the identity came to life.

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"Packaging was developed to create an experience when opening, with an innovative poster forming a wallet."

Disegno also created an online platform for its first sales channel to a market while developing in-store collateral awareness and excitement through its distributor network.

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