Mulled wine upgrades to hot, spicy packaging

Packaging design agency Our Revolution helped revamp and launch a Swedish mulled wine brand in Australia.

Our Revolution co-founder Diana Yako said the team created a minimalist look for the brand, called Glug, nodding to the Scandinavian design aesthetic and reinventing a traditional product.

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"Mulled wine packaging has often been neglected or reserved for only 'festive' designs, unlike its wine varietal counterparts," Yako said.

"Combined with the starkness of the black bottle, the red and plum label imply a rich flavour, warmth, and delicious spices.

"Using the curvaceous, hollow shape of the ‘g’, a ripple-like pattern was created to emulate the warming syrup like texture of the wine.

"The mash-up of the letter g also gives the wine a quirky and fun personality.

"While it appears at first glance to be a traditional red wine, the graphics and font choices give it a unique twist to appeal to those looking for something a little different than just a glass of wine."

Sustainable secondary gift packaging was also used, staying true to the all-natural ingredient ethos of the brand owners.

Glug is made to be served warm, with an infusion of spices based on the Scandinavian recipe of Glögg.

Glögg enjoyed a recent resurgence in Europe and its co-founders saw an opportunity to take the recipe to an Aussie market.

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