• Warren Spence, CEO and founder of Motor Brand Design.
    Warren Spence, CEO and founder of Motor Brand Design.
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Motor Brand Design has been named Creative Agency of the Year for the third straight year at The Vertex Awards, which celebrates excellence in creative branding and packaging design in private brand and label products worldwide.

Blackstone’s Black Edition Deli Style Potato Chips.
Blackstone’s Black Edition Deli Style Potato Chips.

Contributing to this achievement were four different award-winning packaging designs for Motor’s client Aldi Australia.

Winning Sliver in the ‘Packaged Goods’ category was Motor’s execution of the packaging for Blackstone’s Black Edition Deli Style Potato Chips. The creative agency visually communicated the rich and gourmet flavours of the product through dynamic photography and bold contrast.

Also, in the ‘Packaged Goods’ category, Motor won Sliver for its packaging design for The Soup Co. The artwork for the Authentic Soup Cup range was heavily inspired by Asian culture and with the illustration style matching the different soup products.

The Soup Co.
The Soup Co.

Motor’s design for Taste Nation also won Sliver in the ‘Frozen Foods’ category. In addition to the rich photography of the meat products, the agency utilised colour to help emphasise to consumers the flavour of the marinade or sauce. By communicating clearly, the convenience, quality and variety of the range allowed the brand to be positioned as a ‘must have’ for any home cooked dinner.

Taste Nation.
Taste Nation.

And finally, the creative agency took home a Bronze trophy for their design of Food Envy Desserts. This was achieved through the communication of the richness and flavour of the desserts through the variant colour palette and engaging close-up photography.

Speaking on the recent accolade, Warren Spence, CEO and founder of Motor Brand Design, said: “To get results in the modern retail environment, private brands must be compelling and imaginative just like national brands. You have to dare to disrupt or you’re just like everyone else.”

Food Envy Desserts.
Food Envy Desserts.

The competition entries are judged by a panel of respected professionals and experts in the fields of creativity, design and marketing from around the world.

The Vertex Awards currently only have three ‘Agency of the Year’ awards, these being for North and South America; Europe and Africa; and Asia, Australia and New Zealand.

As a result of the recent awards, Motor Brand Design has become the first agency to win Creative Agency of the Year in the Asia-Pacific region three years in a row.

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