Motor Brand Design has been named Agency of the Year for Asia/Australia/New Zealand at the 2025 Vertex Awards, marking its fourth consecutive win.
The Melbourne-based studio received six awards for packaging work developed for ALDI Australia and ALDI USA. These included three Gold awards and one Silver across a range of categories.
A Gold award was given to the packaging for ALDI’s Sweet Haven confectionery range, which Motor described as following a “less is more” approach. The design drew on Bauhaus-inspired minimalism, using bold typography and white space.
The Farmwood Fakeaway range also received Gold in the ‘Frozen’ category. Its packaging referenced retro Route 66 American roadside diners, aligning with what Motor called “takeaway-style offerings”.
Motor’s third Gold was awarded in the ‘Non-Alcoholic Beverages’ category for the Regal No Sugar Soft Drink range. The design aimed to highlight product benefits such as “No Sugar” and “All Natural”, using bold visuals and bright colours to appeal to health-conscious and budget-focused shoppers.
In the ‘Packaged Goods’ category, Motor received two further Gold awards for the Hillcrest Low Sugar Delight and the Specially Selected Infused Cheese ranges.
A Silver award was given for the redesign of The Soup Co. range. The updated packaging features watercolour illustrations and a muted colour palette. According to Motor, it was designed to reflect the brand’s heritage and winter appeal, with cues of comfort and convenience.
The Vertex Awards recognise excellence in branding and packaging design for private label products. Entries are judged by an international panel of design and marketing professionals.
Commenting on the win, Motor Brand Design CEO and founder Warren Spence said, “To get results in the modern retail environment, private brands must be compelling and imaginative just like national brands. You have to dare to disrupt or you’re just like everyone else.”
