Popular pre-mixed vodka drinks brand Mishka, distributed by Pinnacle Drinks, is celebrating what it says is a whole new era for its range, now coming to market with vibrant, fun and quirky packaging, and in 100 per cent recyclable 330ml slender cans.
Designed in-house, the brand takes on a complete overhaul of its look – from glass bottles to "vibrant and striking" cans, which will also be available in the ‘Mix it up a little’ variety pack just launched.
The new mixed pack of 10, with printed cans supplied by Orora, contains two each of Mishka’s well-known flavours – Lemon Lime Bitters, Zingy Zesty Lemon, Sweet Raspberry Mango, Watermelon Guava and Tropical Pineapple Lime.
The company said that the move to cans is an effort to be more environmentally friendly, as the cans are made up of approximately 60 per cent recycled aluminium, and are 100 per cent recyclable.
"Mishka enters a new era of vibrancy and celebrations of self expression," said Elle Lewis, senior brand manager at Pinnacle Drinks.
"Keeping this mission in mind, we wanted to portray this visually across our cans through colour and boldness, creating an eye-catching range that has a colour and flavour for everyone to enjoy."
The brand refresh is now rolling out across the country with the new mixed pack landing in stores later this month. The Mishka mixed 10-packs will retail across Dan Murphy’s and BWS stores nationwide for $34.99.
