In celebration of the WA brand’s 30-year anniversary, MadFish Wines has unveiled a new label printed by Multi-Color Corporation and designed by South West multi-disciplinary visual artist Kyle Hughes-Odgers.
Hughes-Odgers is known for creating large scale visual murals in cities around the world, with much of his work inspired by nature and expressed through colourful lines and bold shapes.
His design for the new-look MadFish range features abstract interpretations of the region’s landscape, which is brought to life through Hughes-Odgers’ signature style and a colourful palette that reflects both land and sea.
“I created over 30 abstract paintings based on photographs I took around the Margaret River region and the winery. From these 30 images, the final 13 were selected,” says Hughes-Odgers.
“I did this as I wanted the works to be non-literal, but based on landscapes connected to the south west and around the winery.
“My process is quite similar for smaller scale works as my large murals – except for the scale of materials. Everything begins as a smaller concept. If the composition works small, then it will work larger.”
The 13 final designs were selected to match each wine variety in the MadFish range. The works is then printed on a lightly textured white label stock and finished with MadFish Wines’ distinct script logo.
The varietal is printed in a matching colour scheme to the artwork, connecting the artwork through the entire label.
“The wines that are born from this region and landscape are surprisingly smooth and refined, yet still possess the beautiful liveliness of the region. It is exciting to see how Kyle has captured this unique feel through his designs,” says Jeff Burch, MadFish Wines’ founder.
The MadFish range features a wide array of varietals, retails for $18, and is widely available in liquor stores across the country.
The newly refreshed MadFish Wines is available now at select wine retailers and online from MadFish’s website.
