Craft beer Kosciuszko Pale Ale has added thermochromatic ink to its new cans, which will change colour when the beer is at optimal temperature.
The new can designs, featuring snowboarders and skiers, will change colour when the can temperature reaches four degrees. According to Malcolm Eadie, director of craft brands at parent company Lion, the thermochromatic ink will help Kosciuszko attract attention among other craft beer brands, which are increasingly using cans as their preferred packaging format.
“For Kosciuszko Pale Ale, we wanted to stand out from the crowd with this innovative print technology.
“This will help drinkers know when their Kosciuszko is at optimal drinking temperature and ensure the beer’s crisp and refreshing character is enjoyed all year round,” said Eadie.
Eadie added that the design celebrates the “fun and energy” of the Snowy Mountains.
“From the new creative campaign to the cans, Kosciuszko encapsulates the spirit of the mountains and particularly the adventure and fun to be had both on the slopes and après. We see many drinkers enjoying these new cans after a long day on the mountain,” Eadie said.
“And as we approach the warm summer months, we hope the cans will remind people that a refreshing trip to the mountain is never too far away.
“Kosciuszko Pale Ale continues to have a strong presence in pubs and bar, and we hope to see new drinkers and loyal fans of the brand alike adopt the can format.”
More than four million litres of Kosciuszko are sold nationally every year, according to Lion.
