The rise of on-the-go breakfasts has led to a new product range and packaging design for Kellogg’s Nutri-Grain brand.

Kellogg saw an opportunity to provide a unique product offering that delivered on taste, and asked the team at design agency Jam & Co to perfect the packaging look.

With competitors Up&Go and Weet-Bix Go already taking market share, it was critical for the new product to stand out on shelf.


Leveraging the Nutri-Grain brand, Jam & Co tapped into the male psyche with the design, which uses strong, bold, sporting colours.

The “fuller for longer” phrasing also speaks directly to the male demographic, signifying a satisfying eating experience.

At the same time, the prominence of the Nutri-Grain logo makes for easy navigation and reassurance for mum.

The patterned background links to the original, but has been contemporised.

The new range includes flavours of Original and Nut, and Banana and Nut.

Food & Drink Business

Coca-Cola Amatil has scored a big slice of new business after signing an exclusive supply agreement with local fast food restaurant chain Pizza Hut

tna has promoted its chief sales officer to lead the company into its next growth phase alongside the company's founders who will stay on in leadership roles.

Irish-born celebrity chef Colin Fassnidge has signed on as the new face of the Di Bella coffee brand in Australia.