Diageo-owned Scotch whisky brand Johnnie Walker has unveiled the Keep Walking City collection, with labels created using an ink made from air pollution by recycling carbon emissions.
The collection comprises a series of six limited edition artist designed bottles of Johnnie Walker Black Label, with each bespoke bottle showcasing the ‘Keep Walking’ spirit of six major cities.
The designs on the bespoke bottles of the Keep Walking City collection are brought to life using Air-Ink technology, which converts industrial carbon emissions into ink, through a collaboration with cleantech solutions company Graviky Labs.
Johnnie Walker says the collaboration is part of a wider initiative to partner with changemakers who are taking bold steps towards a progressive future.
The six major cities known for their unique, vibrant cultures – Mexico City, New Delhi, Warsaw, Bangkok, Istanbul, and Madrid – are featured as part of the first phase of this limited-edition series.
The six local artists have used their "inimitable creative style" to craft bottle designs inspired by their passion for their city. They are:
- Alek Morawski: celebrating the landmarks and legends of Warsaw.
- Okuda San Miguel: symbolising the culture and nature spilling through the streets of Madrid.
- Paola Delfín: showing the soul of Mexico City by uniting its ancient roots and modern spirit.
- Shilo Shiv Suleman: depicting a mystical Delhi where nature and civilisation co-exist.
- Mr Hure: depicting the unique influences that have shaped Istanbul.
- Gongkan: symbolising the hope and power of Bangkok’s next generation.
Only 2500 bottles of each city edition will be available in each city.
“Johnnie Walker is built on a legacy of making positive, progressive choices and to bring this collection to life we asked artists to shine a light on what makes their city special and inspires people to come together to Keep Walking. We are really thrilled by the unique depictions that have come out of this brief and combined with the Air-Ink partnership it demonstrates the power of combining art and innovation, making this limited edition range a true collectible,” said Julie Bramham, global brand director, Johnnie Walker.
“Like Johnnie Walker, innovation, craft and creativity are rooted in our DNA and partnering with the brand for this limited-edition series is so exciting. This marquee collaboration will set new standards in re-imagining how products of tomorrow can be made by utilising environmental carbon,” added Nikhil Kaushik, co-founder and CEO of Graviky Labs.
One of the artists in the series, acclaimed Polish illustrator and street artist, Alek Morawski, said: “It has been a pleasure to be part of this project and share a vision of my city, something that is very close to my heart. I think that turning air pollution into ink is a great idea - not only by minimising our carbon footprint, but also by broadening the conversation about what can be done about our future. I hope my work can inspire others to take new steps in bettering our city.”
Inside each bottle is the Johnnie Walker Black Label Blended Scotch Whisky. The 700ml bottle carries a 40 per cent alcohol by volume (ABV).
The Johnnie Walker Black Label Keep Walking City collection is not available in Australia.