Design agency Squad Ink brought an Italian spirits brand to life by championing seasonal produce on bottle labels.
Owners of Pietro Gallo Estate share a passion for produce, and the fine art of distilling Italian spirits.
Pietro Gallo’s approach to locally grown and sourced produce celebrates passion and commitment, and the team worked to ensure the labels reflected this.
The spirits makers use King Valley Prosecco grapes for the grappa, and estate-grown Lisbon and Eureka lemons for the Limoncello, which is crafted on-site.
The brief was to create the brand identity and packaging for the grappa, as well as the range of fruit liqueurs, expressing the idea of celebration and ‘the sweet life’.
Squad Ink sought to bring the 'sweet life' concept to life through an expressive label structure that spirals up the bottle, celebrating the carefully crafted liquid inside.
The grappa features a rich, reflective gold foil on the inside of the label, which fills the interior of the bottle with vibrant hues of gold.
Label production offered unique printing and application challenges that required problem solving at various stages of the project.
By utilising a clear stock, the entire label was produced in one pass with the application of a full label silver cold foil over the image, plus transparent special yellow, which brought the inside to life in vibrant reflective gold.
Potential show-through of the back image was addressed with the combination of the foil with an optimal opaque tinted white flexographic special.
The use of the special yellow ensures the front ‘foil’ is an exact match to the gold back. Additionally, the use of spot screen gloss and super matt varnishes gives the synthetic stock a natural, textured paper-like appearance and feel.
