Coopers Brewery’s new low-carb beer, Coopers Dry, launched with a cool and contemporary packaging design after teaming up again with Percept for its latest product launch.
Having previously worked with the Australian brewer on its lager range of Premium Lager and Premium Light, Sydney-based design studio Percept focused on a "crisp and icy look" for the packaging design, in a bid to establish the Coopers name in the growing low-carb beer market.
“The icy look was influenced by the fact that the product is so refreshing and easy-to-drink,” said Percept principal Lewis Jenkins.
“It will easily be identified as low carb as it plays to category conventions, but it will stand out because it’s brand led, leveraging the well-respected Coopers name.”
Percept’s ‘refreshing’ design focus highlights the metallic gradients of blues and silvers, giving a distinct frosty and modern look, while retaining the Coopers legacy and connection to their family lager products.
With packaging supplied locally by Orora and Labelmakers, the roll-out of the packaging design included bottle labels, crown seal, cans, clusters and cartons.