International award-winning Australian independent branding and design agency Hulsbosch has taken home two Golds and the prestigious Publishers Choice Award at the Vertex Awards 2021.
From over 650 international entries and selected from all the Gold award winners, teh packaging design for skin care range Koi (a Coles Own Brand product range) has won the coveted Publishers Choice, best in show award.
The Vertex Awards is the only global competition devoted exclusively to the art of Private Label package design. Hulsbosch sealed a hat trick of awards for its Koi work, also winning Gold in the personal care category, and another Gold for dog food range Woofin’ Good! in the pet products category, also a Coles Own Brand product range.
“This is a great honour to receive accolades for our unique design and packaging work,” says Mikey Hart, creative director, Hulsbosch.
“We celebrate with the wonderful team at supermarket chain Coles Own Brand division.
“Adding to the significance, is the extraordinary number of competing entrants from around the world, which were considered by a panel of some 50 judges from both the agency and client side.”
The US-based Vertex Awards is an annual industry event judged by a highly esteemed panel of industry experts from around the world, and awarded based on creativity, marketability and innovation.
This year’s competition included more than 650 entries from 32 countries and 55 retailers.
“Exclusive brands like Koi and Woofin’ Good! are strategically important to Coles Own brand growth,” explains Belinda Anderson, head of marketing for Coles Own Brand.
“They provide customers value by offering quality products, under distinctive brands, that are compelling in categories where private labels have historically struggled.
“We are very proud to work with Hulsbosch, who are a world-class expert team, and I congratulate the team on this outstanding achievement.”
The Coles Own Brand Koi and Woofin’ Good! ranges are available online and are currently on shelf at Coles supermarkets.
