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HP has launched a new free plugin for Adobe Illustrator CC worldwide, which it says will give designers more creative control.

HP SmartStream Designer for Designers (D4D) is a suite of light design solutions encompassing variable text, colour and images, and includes HP SmartStream Mosaic, enabling designers to use seed files to create unlimited variable patterns for unique packages.

“HP digital print has the ability to make packaging and print more agile and limitless, but until now there has been a gap between concept and creation,” said Nancy Janes, global head of brand innovation, HP. “With HP SmartStream D4D, designers can for the first time, play with the powerful software in Adobe Illustrator CC to create memorable and impactful packaging campaigns for global & local brands.”

Launched at Adobe’s MAX conference in Los Angeles, SmartStream D4D is available globally now, and can be downloaded for Mac and PC from Adobe Exchange.

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