Close×

Snack Brands Australia has overhauled the Kettle brand with striking black foil packaging by design agency Tweak.

The chips brand has seen a revamp, with the Taste Sensations range conveying decadence and high quality.

Tweak’s design conveys taste and premium cues, beginning with the expressive script used for Taste Sensations, underscored by the emotive product descriptor “Decadent Flavour Collection”.

The artful use of a black background conveys that the product is premium and desirable, and subtly conveys ‘black label’.

kettle-web.jpg

The all-over matt finish with striking high gloss spot varnishes and metallic foil substrate show-through helps underline this quality.

A silver foil patterned ribbon bleeds into the back from top to bottom, highlighting the product's 'finery'.

Details such as tweaking the Kettle branding to a high-gloss black kettle pot shows that Taste Sensations offer a point of difference on-shelf.

The high-contrast photography focuses the consumer’s gaze on the ingredients to express decadent flavour and taste.

The new range comes in flavours of Harissa & Lemon; Chipotle & Manuka Honey; and Camembert & Fig.

Food & Drink Business

Nestlé has invested more than 100 million Swiss Francs (RMB 730 million, AU$155.6 million) in a significant expansion of its operations in China. While it will grow its existing pet food plant in Tianjin, it will also develop new production facility – the company’s first in Asia – for plant-based products.

Yowie Group has proposed a four per cent share capital return, subject to shareholder approval and an ASX waiver. Company secretary Neville Bassett said the decision reflected the board’s consideration that Yowie had surplus capital at the end of April 2020 in excess of its working capital requirements.

Meal kit company Marley Spoon has added snacks to its home delivery service. The snacks are designed to be made at home and will launch on 1 June.