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Snack Brands Australia has overhauled the Kettle brand with striking black foil packaging by design agency Tweak.

The chips brand has seen a revamp, with the Taste Sensations range conveying decadence and high quality.

Tweak’s design conveys taste and premium cues, beginning with the expressive script used for Taste Sensations, underscored by the emotive product descriptor “Decadent Flavour Collection”.

The artful use of a black background conveys that the product is premium and desirable, and subtly conveys ‘black label’.

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The all-over matt finish with striking high gloss spot varnishes and metallic foil substrate show-through helps underline this quality.

A silver foil patterned ribbon bleeds into the back from top to bottom, highlighting the product's 'finery'.

Details such as tweaking the Kettle branding to a high-gloss black kettle pot shows that Taste Sensations offer a point of difference on-shelf.

The high-contrast photography focuses the consumer’s gaze on the ingredients to express decadent flavour and taste.

The new range comes in flavours of Harissa & Lemon; Chipotle & Manuka Honey; and Camembert & Fig.

Food & Drink Business

As the Australian functional beverage market continues to grow, emerging companies are still finding places to slot in. Alcohol recovery drink, Dodge, hit stores in mid-2022, and has taken off across the Asia-Pacific region with its science-backed formula and striking branding. Food & Drink Business spoke with co-founder, Braeden Leahy, about the product and plans for the future.

The former deputy chief of staff to the federal communications minister, Amanda Watson, has been appointed CEO of the Brewers Association of Australia (BAA).  Watson starts in the role on 14 July and replaces John Preston, who had been in the role for five years.

The Victorian government has invested $160,000 to support the sustainability and profitability of the state’s wine industry, matched by $240,000 from Wine Australia. The funds will help Wine Victoria to provide the wine industry with the knowledge, tools and resources needed to improve practices and outcomes.