Australian wine brand Hardys is rolling out a global rebrand, with new wine packaging, designed by Denomination, hitting Australian stores this month. It forms part of Hardys' new Certainty campaign, focusing on the brand’s confidence in its wine quality. 

Hardys – part of the Accolade Wines portfolio – features the iconic black and gold Hardys logo and crest on every bottle to maintain consistency, as well as a premium look and feel across the range.

“Hardys' new packaging, as part of a global rebrand, is designed to provide a unified, family feel across our expansive and diverse wine range,” Julien Marteau, marketing manager – core brands at Accolade Wines said.

“The bottle labels now clearly communicate our rich heritage and outstanding quality, and feature premium cues to improve brand presence, strength and differentiation on-shelf for our consumers.”

The new packaging is a major part of the brand’s Certainty campaign, which will be rolled out during the year, and will also introduce a money-back guarantee across its entire wine range, delivering consumers reassurance and certainty in their wine choice at-shelf.

“Hardys consumers can be reassured that 165 years of winemaking experience and more than 9000 global awards are captured in every bottle,” Marteau said.

“Hardys delivers certainty to consumers so they can sit back and enjoy their wine of choice – or receive their money back, no questions asked.”

The refreshed label designs for the Hardys portfolio will first include the 2019 vintages of consumer favourites, such as the Hardys (Varietal Range) VR Chardonnay, VR Semillon Sauvignon Blanc, VR Merlot, Stamp Merlot and Stamp Cabernet Sauvignon, which will be introduced on shelf from April.

Food & Drink Business

Murray River Organics has partnered with Coles to enter the $1 billion breakfast cereal category, with the consumer brand launch of a new range of organic mueslis in 800 stores nationwide. It is expected to raise $5 to $6 million in revenue per annum.

The May/June issue of Food & Drink Business is out. It features our annual classified industry directory, a bumper 14-page processing & packaging tech update and loads of features on what's happening in the sector.

B2B beverages marketplace Kaddy has raised $3.5 million in funding, with the new funds aimed at helping the start-up enhance its platform capabilities, grow the team and expand interstate.