Close×

Sydney design agency Percept collaborated with a grain-free pet food brand to better reach its target audience through packaging.

Percept created the initial Ivory Coat brand, packaging, and website three years ago, and recently undertook a review to help the company grow further locally and in Asia.

Pupfd.jpg

Percept worked with the brand to simplify and refine the existing brand element and roll out the new design style across new templates for all marketing collateral.

Percept then created an extensive style guide for Ivory Coat to streamline all the elements of the updated brand.

The result is an updated brand style for all touch points, which ensures a clear look and feel.

ghty.jpg

Food & Drink Business

Australia's brewers' association is calling for pregnancy warning labels to be adopted across all alcohol products as a matter of urgency.

Diageo has kicked off the Australian launch of some of the rarest and oldest whiskies from classic, little-known, unknown or silent distilleries.

Murray Goulburn's CEO Ari Mervis will step down after the $1 billion takeover by Saputo is completed next month.