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Sydney design agency Percept collaborated with a grain-free pet food brand to better reach its target audience through packaging.

Percept created the initial Ivory Coat brand, packaging, and website three years ago, and recently undertook a review to help the company grow further locally and in Asia.

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Percept worked with the brand to simplify and refine the existing brand element and roll out the new design style across new templates for all marketing collateral.

Percept then created an extensive style guide for Ivory Coat to streamline all the elements of the updated brand.

The result is an updated brand style for all touch points, which ensures a clear look and feel.

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