Health and wellness brand frank body has collaborated with Indigenous artist, Rachael Sarra to create the bespoke Original Coffee Scrub bag, with 100 per cent profits from sales to be donated to the Australian Literacy & Numeracy Foundation (ALNF).
Pouches for the limited edition dressed-up Original Coffee Scrub were printed and supplied by Toppack in China.
Sarra's bespoke design on the pouch packs is called “We are still here”, which she explains represents the water of her land and the way it connects her with spirit and the past.
“A lot of [frank body’s] products are used in the shower, so we have that water element. I really wanted to be inspired by the waterways, and when that washes over you. It’s a reminder from our past through to our present, and that understanding that we're still here, and we're still thriving and surviving.”
The design for the Original Coffee Scrub bag was created by the frank body team who lifted Sarra's bespoke, original, digital artwork onto a plain scrub bag, then overlaid it with copy and the frank body identity.
The pouches feature the message, "Let's shower together to empower together, babe", and include details of the collaboration with Sarra and the ALNF, confirming that the Foundation will receive 100 per cent of the product's profits on-pack.
ALNF is dedicated to raising language, literacy and numeracy skills amongst marginalised communities – specifically First Nations, refugee and other vulnerable Australians. Jess Hatzis, frank body’s co-founder and CMO, has been an ambassador of ALNF for over five years, so this is a cause that is close to her heart.
Together with ALNF and Rachael Sarra, consumers can support the “shower together to empower together" campaign by purchasing an Original Coffee Scrub during the month of July. The limited-edition scrub retails for $20 and can be purchased from the company's website.