Tasmania’s Lark Distillery has teamed up with Boldinc Brand Innovation to redesign its Forty Spotted Gin, now packed in a bespoke glass bottle and designed to stand upside down.
The packaging was inspired by Tasmania’s rocky outcrops and oceans to represent a sense of place on pack, including the glass bottle texture, engineered closure and embossed punt of the bottle.
Boldinc’s concept for the new design was based on the gin being “from the bottom of the world”, while adding a “luxurious purity” for the brand.
Boldinc production director Dylan Morgan said the team came up with a bespoke shape to be displayed in both orientations – standing on its cap as intended for display, as well as on its base as the product is in use.
“Working closely with Uniquepak who manufactured both the glass and screw cap, we carefully considered proportion, stability, the integrity of the seal and freight conditions as we progressed from concept sketch through to modelling, sampling and rigorous testing,” Morgan told PKN.
“On top of this unique format, we layered in branding elements such as an embossed wave texture on the glass and sides of the cap, and messaging to the top and bottle punt.”
“To finish, labels were designed by the team that needed to work from any angle to create a premium brand experience – these were produced by Multi-Color Corporation.”
Boldinc creative director Steve Smith said it was important for Forty Spotted Gin to “make waves” in the category with the new design “because when you’re from a tiny island at the bottom of the world, you get to make your own rules”.
“We knew the historical link of Forty Spotted to Lark Distillery meant it was a high-quality product. However, since launching in 2015, Forty Spotted Gin had become lost in a sea of similar Tasmanian craft gins – most also using native Pepperberry and some even using an identical bottle,” Smith said.
“For us it was clear that in order to create a distinctive, memorable brand, playing it safe was never an option.”
The new packaging for Lark Distillery’s Forty Spotted Gin is now rolling out nationwide.