International design agency Cowan has today relaunched its Australian agency as a result of growing client demand in the Australasian market for regional-based brand designs.
Former managing director at Landor Associates Dominic Walsh will lead the Cowan Australia team as CEO from the new Sydney office, alongside the already established office in Melbourne.
Walsh said Cowan is building upon their existing skills in retail and packaging, as well as helping clients to understand and become more relevant in the Asian market.
“We have been established in the region for more than a decade and are well placed to assist Australian clients who are increasingly looking to Asia as part of their growth strategy," he said.
“Today’s brand marketers…need to influence their points of transaction including packaging, physical stores, e-commerce and every other touch point where there is a value exchange between brands and customers."
“Brands need agency support that’s as agile and entrepreneurial as the start-ups taking their market share.”
Chief creative officer Bob Price will partner Walsh in leading the relaunched Australian division and said, “It’s refreshing to be embracing the agility, strategic rigour and creative firepower of an independent operator such as Cowan, especially at such a pivotal time for brands.”
The Cowan Australia team will work with existing Cowan offices in Beijing, Shanghai, Singapore, Ho Chi Minh City and London as part of its international service.
Cowan has created and grown a range of consumer brands, including Tesco, Johnson & Johnson, Nestlé, Danone and Coca-Cola.