Coopers Brewery has teamed up with Christian organisation Bible Society Australia for the launch of a commemorative Coopers Premium Light beer.
Available from Coopers’ usual stockists, the limited edition beer marks the 200th anniversary of the Bible Society Australia, which distributes, translates and encourages active engagement with the 'good book'.
“As brewers we consider that beer is the alcoholic beverage of moderation, and clearly light beer is an effective way to combine flavour and promote moderation,” said Coopers managing director Tim Cooper.
“Coincidentally, the slogan for the Bible Society is ‘Live Light’, so the choice of Coopers Light for the celebratory can made elegant good sense.”
Bible Society Australia CEO Greg Clarke said Coopers Foundation had been a strong supporter of its work, in particular the provision of bibles for the defence forces.
“I hope Australians enjoy a chance to celebrate the fact that we're here for good,” he said.
According to Eternity News, there were 10,000 cartons released of the beer emblazoned with a bible verse.
Coopers has recently come under fire, however, for its perceived links with a video series on the same-sex marriage debate, and some pubs have taken the beer off their taps.
