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Today’s highly successful and disruptive brands have almost all used co-creation to tackle complex challenges. So it ought to come as no surprise that the same innovation principles can apply to packaging design, writes Amber Bonney.

Authentic co-creation is occurring in many industries, and eyebrow-raising collaborations like Snoop Dogg and Martha Stewart, Mercedes Benz and pro surfer Mick Fanning, Dolce & Gabbana and Smeg appliances, all consistently show that surprise beats consistency every time, and that the uncanny yet authentic co-creation captures and keeps even the most established and traditional brands relevant in the market.

The most outstanding strategies and designs are now being out-sung by products designed via the co-creation model because of the impact, responsiveness and curiosity it creates.

However, genuinely knowing and understanding the value of the product you are selling is key to working and engaging with consumers in flawlessly delivering their most-loved brands.

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Food & Drink Business

Western Australian producer, Brownes Dairy, has been put up for sale according to the Australian Financial Review (AFR), as one of its biggest lenders, China Mengniu Dairy, calls in its $200 million loan. A reduced demand for milk in China and the current positioning of the global market could be driving the decision.

The Central Coast is about to receive a boost to its local food and beverage manufacturing industry, with construction starting on the $17.14 million Food Manufacturing Innovation Hub, funded by the federal government’s National Reconstruction Fund (NFR).

The Australian Industry Group (Ai Group) says Australia is at a “critical crossroads” when it comes to R&D and decades of rhetoric have not delivered material change.